From Farmhand to Featuring Agriculture - Clayton Lind's Big Goals
Episode Notes
In this episode, we sat down with Clayton Lind, founder of Atlas Media Solutions, who shared his inspiring journey of transitioning from a farmhand to a media entrepreneur dedicated to spreading awareness about agriculture. Clayton's passion for storytelling drove him to scale his business, aiming to reach 100 million people online by 2024 and produce Netflix-level pro-ag documentaries by 2025-2026. Through Atlas Media Solutions, Clayton crafts high-quality digital media to showcase the agriculture industry's story, helping clients better connect with consumers. We explored Clayton's background and how his farmhand experience during the pandemic shifted his perspective on agriculture. He highlighted the importance of addressing misconceptions about food origins and empowering consumers through knowledge. Clayton also discussed the role of technology in shaping agriculture's future and shared tips for supporting sustainable practices. Transitioning from a one-man operation to a team of three posed challenges, but Clayton overcame them, offering advice to aspiring entrepreneurs in agriculture. Tune in as we unravel Clayton's journey and the challenges and opportunities of bridging the gap between consumers and the agricultural industry.
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