Does Your Farm have a Brand? Perspective & Storytelling w/ Lo Schmid
Unlocking the Power of Branding in Agriculture: A Conversation with Lauren Schmid-Brough
In today’s fast-paced digital world, branding is more than just a logo—it’s a story, an experience, and a connection with your audience. That’s why we’re thrilled to welcome Lauren Schmid-Brough, owner of Lauren Schmid Marketing and Design, to the Farm4Profit Podcast. As a fifth-generation farmer and marketing expert with a degree from Bowling Green State University, Lauren specializes in branding, web design, photography, and videography—helping businesses in and out of agriculture establish strong, authentic brands.
The Intersection of Agriculture and Marketing
Lauren’s journey is a testament to the power of merging passion with expertise. Raised on a farm, she grew up immersed in the agricultural industry, participating in FFA and 4-H, raising Chianina-Chiangus cattle, and showing pigs. But her love for design and storytelling led her to build a career in agricultural marketing, offering services that help farmers and agribusinesses craft compelling online and offline brand experiences.
How AI is Changing Agricultural Marketing
One of the most exciting topics we explore in this episode is the role of AI in marketing. From automated content creation to personalized customer interactions, AI is revolutionizing the way businesses connect with their audiences. Lauren shares insights on how ag brands can leverage AI-powered tools to streamline their marketing efforts, optimize ad strategies, and enhance engagement across digital platforms.
The Importance of Brand Authenticity
With so much content vying for attention, authenticity is what sets a brand apart. Lauren emphasizes how storytelling plays a crucial role in building trust and loyalty. Whether it’s through stunning photography, compelling videos, or a well-designed website, having a consistent brand identity can make all the difference in how customers perceive your business.
Print vs. Online Media: Finding the Right Balance
While digital marketing continues to evolve, print media still holds a special place in agricultural marketing. We discuss how print and online strategies serve different purposes and how businesses can create a hybrid approach to maximize reach. Whether it's a well-crafted brochure or an engaging social media campaign, Lauren shares tips on making the most of both worlds.
Opportunities in Ag Marketing – Join Lauren’s Team!
Exciting news—Lauren is expanding her team this winter! If you’re passionate about agriculture, branding, and digital marketing, now’s the perfect time to explore career opportunities with her agency. Tune in to the episode to learn more about how you can be part of a growing field that blends creativity with agriculture.
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Join us as we dive into the world of branding, digital trends, and the future of ag marketing with Lauren Schmid-Brough. Whether you're a farmer, entrepreneur, or marketing professional, this episode is packed with insights to help you grow your business and tell your brand’s story effectively!
