Coaching Farmers for Profit: Athletes Have Coaches Why Shouldn't You?

Aug 19

Episode Summary

A unique perspective today! We're joined by Kristjan Hebert, President and Visionary, and Evan Shout, CFO of Hebert Grain Ventures. Together, they manage a 42,000-acre grain and oilseed farm in Moosomin, Saskatchewan, and have founded two businesses—Maverick Ag Consulting and Farmer Coach. If top-performing athletes and business executives rely on coaches to reach their peak potential, why shouldn't farmers have the same support? Kristjan and Evan are here to share how their background in accounting has shaped their approach to farming and how they are coaching farmers to view their farms as thriving businesses. Get ready to learn how leadership, risk management, and equipment efficiency can transform your farming operation.

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Episode Notes

If top-performing athletes and business executives have coaches to drive excellence and results, then why shouldn't farmers have one too?

Introduce Kristjan Hebert (President and Visionary) and Evan Shout (CFO) of Hebert Grain Ventures.

Mention their backgrounds as accountants turned farmers and the scale of their farming operations (42,000-acre grain and oilseed farm in Moosomin, Saskatchewan).
Highlight their spin-off businesses: Maverick Ag Consulting and Farmer Coach.

The Journey from Accountants to Farmers

Discuss what motivated them to make this career switch.
Explore how their accounting background has influenced their approach to farming.

Entrepreneurial Approach to Farming

Farming as a Business

Discuss the common issue of farmers not seeing themselves as entrepreneurs.
Ask how Kristjan and Evan encourage farmers to run their farms like businesses.
Explore the importance of business management skills in agriculture.

Farmer Coach Program

Introduce the Farmer Coach program and its objectives.
Discuss the benefits and outcomes farmers can expect from participating.
Ask for success stories or case studies from the Farmer Coach program.

Hiring "Outsiders"

Discuss the concept of hiring non-family members to fill gaps in management or expertise.
Ask for examples of how this has been implemented at Hebert Grain Ventures.
Explore the benefits and potential challenges of this approach.

Equipment Efficiency

Discuss the importance of equipment efficiency in large-scale farming.
Ask for their insights on how to maximize equipment use and reduce costs.

Leadership

Explore the qualities of effective leadership in farming.
Ask Kristjan and Evan to share their leadership philosophies and practices.

Risk Management

Discuss the various risks faced by farmers (e.g., weather, market fluctuations).
Ask for their strategies on mitigating these risks.

Advice for Farmers

Ask for their top advice for farmers looking to improve their operations and profitability.
Encourage them to share any final thoughts or messages for the audience.

Wrap-Up and Contact Information