Tanner Winterhof on The Future of Farm Ownership

Tanner Winterhof, founder of Farm4Profit, recently traveled to Clewiston, Florida — America’s sugar capital — and learned how the sugar industry is working to enhance agricultural practices and profitability.

The world cannot live without farmers, but for farmers, thriving and even staying afloat in today's competitive, rapidly changing, and global marketplace is becoming harder than ever. That's where Tanner Winterhof, a lifelong farmhand and financial services expert who runs a media and consultancy business, enters the chat. Born and raised on a swine and row-crop farm in Iowa, farming is in Winterhof's blood - and he's one of the top advocates in the ag space.

The excitement of attending the World Ag Expo in Tulare, California, was palpable, but the infamous Los Angeles traffic loomed like a dark cloud over our journey. However, the promise of what awaited us on the other side of the mountain pass kept our spirits high.