The world cannot live without farmers, but for farmers, thriving and even staying afloat in today's competitive, rapidly changing, and global marketplace is becoming harder than ever. That's where Tanner Winterhof, a lifelong farmhand and financial services expert who runs a media and consultancy business, enters the chat. Born and raised on a swine and row-crop farm in Iowa, farming is in Winterhof's blood - and he's one of the top advocates in the ag space.

Tanner Winterhof, an Iowa-based expert in farming who boasts over two decades of business, financial services, and agricultural expertise, says the pressure on these smaller farmers will only continue to grow in the near future.

The excitement of attending the World Ag Expo in Tulare, California, was palpable, but the infamous Los Angeles traffic loomed like a dark cloud over our journey. However, the promise of what awaited us on the other side of the mountain pass kept our spirits high.