“Farm4Profit Podcast” co-host Tanner Winterhof highlights the magnitude of this shift: “We’re talking over a million acres under the ownership of investment giants. They’re seeing farmland as a juicy hedge against inflation and a lucrative piece of the global food demand puzzle.”

Tanner Winterhof, founder of Farm4Profit, recently traveled to Clewiston, Florida — America’s sugar capital — and learned how the sugar industry is working to enhance agricultural practices and profitability.

The world cannot live without farmers, but for farmers, thriving and even staying afloat in today's competitive, rapidly changing, and global marketplace is becoming harder than ever. That's where Tanner Winterhof, a lifelong farmhand and financial services expert who runs a media and consultancy business, enters the chat. Born and raised on a swine and row-crop farm in Iowa, farming is in Winterhof's blood - and he's one of the top advocates in the ag space.

Tanner Winterhof, an Iowa-based expert in farming who boasts over two decades of business, financial services, and agricultural expertise, says the pressure on these smaller farmers will only continue to grow in the near future.

The excitement of attending the World Ag Expo in Tulare, California, was palpable, but the infamous Los Angeles traffic loomed like a dark cloud over our journey. However, the promise of what awaited us on the other side of the mountain pass kept our spirits high.