"They Don't Teach This Stuff in School" - Trey Bo Dirt
From Lawn Care to Industry Leader: Trey Bo Dirt Shares His Journey on the Farm4Profit Podcast
In this episode of the Farm4Profit Podcast, we sit down with none other than Trey Bohannan (@treybodirt)—the TikTok sensation known for his infectious energy and business savvy. Trey’s journey from running a small lawn care business to leading Design One, one of the largest trucking and construction companies in his area, is nothing short of inspiring.
The Power of Social Media for Small Business Growth
Trey shares how he harnessed the power of social media—especially TikTok—to grow his business, build brand awareness, and attract top-tier clients. His strategic use of content marketing, authenticity, and community engagement has turned him into a household name among entrepreneurs and tradespeople alike.
Scaling Design One: From Mowing Lawns to Commercial Construction
Starting as a local mowing company, Design One has expanded into a major player in commercial construction. Trey breaks down his approach to scaling operations, investing in employees, and staying competitive in a fast-paced industry. He also gives listeners a behind-the-scenes look at his five-part series on bidding commercial jobs, a must-watch for anyone in the contracting world.
Strategic Partnerships: BusyBusy & World of Concrete
A key component of Trey’s success has been strategic partnerships. He discusses his collaboration with BusyBusy, a game-changing software for job site tracking, and shares insights from his experience at the World of Concrete show in Las Vegas. These opportunities have allowed him to stay ahead of industry trends and continuously improve his business.
Giving Back: Make-A-Wish Foundation & Community Impact
Beyond business, Trey is passionate about giving back. His work with the Make-A-Wish Foundation highlights his dedication to making a difference. Whether it’s supporting charitable organizations or mentoring up-and-coming entrepreneurs, Trey embodies the spirit of paying it forward.
And, of course, we couldn’t let him go without hearing his famous catchphrase—“Alright guys!”
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