The world cannot live without farmers, but for farmers, thriving and even staying afloat in today's competitive, rapidly changing, and global marketplace is becoming harder than ever. That's where Tanner Winterhof, a lifelong farmhand and financial services expert who runs a media and consultancy business, enters the chat. Born and raised on a swine and row-crop farm in Iowa, farming is in Winterhof's blood - and he's one of the top advocates in the ag space.

Farm4Profit Podcast, recently made a trip to Clewiston, Florida – America’s sugar capital and learned how the sugar industry is working to enhance agricultural practices and profitability.

Tanner Winterhof, an Iowa-based expert in farming who boasts over two decades of business, financial services, and agricultural expertise, says the pressure on these smaller farmers will only continue to grow in the near future.

Farming is becoming more competitive, and many farms face difficulty keeping ahead of the curve. However, with the right resources and direction, farmers can tap into many new opportunities for enhancing operations and raising profitability if they look in the right places.

It seems that in 2023, people were really digging what the “Farm4Profit Podcast” was doing for its listeners and the farming community. Farm4Profit is the brainchild of co-host Tanner Winterhof. Its mission is to provide farms and operators with an independent and unbiased outlet for information related to increasing the profitability of their farming operations.

The excitement of attending the World Ag Expo in Tulare, California, was palpable, but the infamous Los Angeles traffic loomed like a dark cloud over our journey. However, the promise of what awaited us on the other side of the mountain pass kept our spirits high.

Purchased in 2022 by Tanner Winterhof and Corey Hillebo co-hosts of the successful agriculture podcast Farm4Profit, the building was extensively renovated and is now open to cater to the diverse needs of the community.